A series of banner advertisements on Spotify directed users to a special "slowed down" playlist as part of a campaign for Heineken's Kronenbourg 1664 brand.
Heineken intended the "slow the pace" campaign to promote the idea of "relaxed consumption" of beer with music that had been "uncharacteristically slowed down" from the original song. TV ads in the campaign have featured slowed versions of Motorhead's Ace of Spades and Baggy Trousers by Madness.
One of the Spotify playlists featured an easy listening version of 'Too Drunk to F**k' by US punk group Dead Kennedys, and drinks industry marketing regulator the Portman Group received a complaint about the references to excessive drinking in the track.
The group's Independent Complaints Panel acknowledged that Heineken "had not deliberately set out to promote irresponsible drinking", but said that the track name and lyrics "referenced drinking to excess thereby associating the brand with immoderate consumption".
The panel found that this represented a breach of industry regulations banning alcohol advertising from "encouraging irresponsible or immoderate drinking".
David Poley, the chief executive of the Portman Group, said: "We were pleased that the company took immediate action to remove the track from the playlist as soon as the complaint was brought to its attention.
"Heineken has also introduced more rigorous approval procedures as a result. This demonstrates just how careful companies have to be when marketing alcohol and we encourage people to get in touch with the Portman Group prior to campaign launch for advice on the code rules."