Flaunt to target gay audience

Sky-owned music channel Flaunt, run by Chart Show Channels Ltd, will relaunch this summer as a gay orientated music TV channel.

Flaunt's new schedule will be designed to reflect the lifestyles and attitudes of the wider gay community, featuring a range of music from dance, house, trance and disco, to gay anthems and classics.

Commenting on the changes, Flaunt Brand Manager, Rick Clapp said: "The gay community is incredibly diverse and it is hugely important that a gay channel tailors for the whole community. Flaunt will celebrate gay life in a way that pushes the boundaries and properly reflects how diverse our community is. It means that Flaunt will be screening everything from music videos, club listing information, most wanted, art footage, eye candy, gym sessions and a lot, lot more..."

The channel's relaunch is timed to coincide with Europride on July 1.