FHM, Heat, Zoo sales slump in Bauer Media magazine ABCs

Bauer Media has published its ABC figures for the six months from January to June 2011.

Notable titles FHM, Heat and Zoo all saw sales slump significantly in the first half of the year.

FHM's sales fell by a fifth year-on-year, while Heat dropped 21.8% year-on-year. Zoo fell 32.1% and has now shed around half of its readers in two years.

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In the celebrity weeklies market, Closer posted an ABC of 459,693 while Heat's was 326,677. In Women's Lifestyle, Grazia had 219,741, more! 170,033 and Yours 285,890.

In the Men's Market, FHM reported an ABC of 155,557 and ZOO posted 54,318. In Music, Kerrang! had an ABC of 43,033, MOJO 87,262 and Q 80,418. In Film, Empire posted an ABC of 171,013.

Paul Keenan, chief executive of Bauer Media, said: "Bauer Media's portfolio of influential and trusted magazine brands continues to engage deeply with consumers through the consistent delivery of quality products rich in editorial and commercial innovation

"This is underpinned by our commitment to a multi-platform approach, which continues to extend our reach. By delivering powerful brand experiences for consumers, we offer advertisers greater opportunities to connect with our highly engaged audiences."

He added: "We continue to seek out new opportunities and in July 2011 launched Outdoor Fitness, the first market-defining, multi-discipline fitness lifestyle magazine, aimed at the growing number of people who are getting fit and planning their next big challenge, outdoors."

Under the Women's Specialist sector, Top Sante had a circulation of 70,076, with Mother & Baby reporting 47,714 and Pregnancy & Birth 26,775.

Today's Golfer posted an ABC of 65,910, Golf World 36,307, Garden News 30,323 and Garden Answers 19,855. In Motoring, Car 's ABC was 54,006, Practical Classics reported 50,181 and Classic Cars 35,466.