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US moon landing 'most desired DVR moment'

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Buzz Aldrin at the moon landing

© Rex Features / NASA

The 1969 moon landing has been voted the historical moment that people "wished they could have recorded, had the technology been available", according to new research published today.

A study conducted by electronics firm Samsung revealed that 53% of those surveyed pinpointed the US Apollo 11 mission to the Moon on July 20, 1969 as the moment they would have most liked to have recorded using a timeshift service, such as Sky+ or Freesat+.

An estimated 500 million people worldwide watched the moment Neil Armstrong and co touched down on the moon's surface, which was the largest TV audience for a live broadcast at that time.

The end of World War II on Victory Pacific Day in 1945 came next, with 38% of people wishing they could have recorded the celebrations, followed by Martin Luther King's iconic 1963 'I have a dream' speech (30%), the collapse of the Berlin Wall in 1989 (29%) and the moment England won the World Cup in 1966 (28%).

Kate and William's royal wedding balcony kiss topped a poll of "live TV moments we would like to watch again", with 20% of the vote, followed by 17% for Queen's Brian May performing 'God Save the Queen' on the roof of Buckingham Palace for the Golden Jubilee and 14% for the moment Barack Obama was elected as president of the United States in 2008.

Of the TV entertainment moments during the last year, nearly a quarter (24%) wanted to see James Corden's Comic Relief sketch as Smithy from Gavin & Stacey again, while more than one-fifth of people (22%) were keen to see Ann Widdecombe's flying tango dance routine from Strictly Come Dancing.

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Among the soap moments, 37% would have recorded Angie's surprise when Den handed her divorce papers on Christmas Day 1986 on EastEnders, followed by Charlene and Scott's Neighbours wedding in 1987 (29%), and Kat Slater's revelation that she was Zoe's mother in 2001 on EastEnders (27%).

The moments in life people would most like to rewind back to see again was the birth of their first child, with 21%, followed by their wedding day (18%) and the first date with their partner (11%).

Elsewhere, the research also revealed that 58% of respondents claimed to use timeshift services to catch up on TV shows at a different time to the broadcast schedule, while 12% said that they would if they could.

More than two-thirds of people (69%) had paused live TV, with 50% having done so to go to the toilet, 47% to take a call from relatives/friends and 38% to make a cup of tea.

Britain is also a nature of TV addicts, with one in five admitting to missing their favourite programmes most while on holiday, ahead of their pets (25%), their mums (11%) and British cuisine (7%).

Discussing the survey results, Samsung UK general manager of the STB - AV Division Warren Hampton said: "As a nation we are no longer governed by TV schedules; we have the freedom to watch what we want, when we want."

Samsung's research was carried out online by Opinion Matters between July 25 and July 29, with a panel of 1,192 adult respondents.

Last November, a report by Thinkbox indicated that the majority of on-demand viewing is done by people catching up on missed TV shows, casting doubt on the supposed death of the linear schedule.

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