© Rex Features / NASA
A study conducted by electronics firm Samsung revealed that 53% of those surveyed pinpointed the US Apollo 11 mission to the Moon on July 20, 1969 as the moment they would have most liked to have recorded using a timeshift service, such as Sky+ or Freesat+.
An estimated 500 million people worldwide watched the moment Neil Armstrong and co touched down on the moon's surface, which was the largest TV audience for a live broadcast at that time.
The end of World War II on Victory Pacific Day in 1945 came next, with 38% of people wishing they could have recorded the celebrations, followed by Martin Luther King's iconic 1963 'I have a dream' speech (30%), the collapse of the Berlin Wall in 1989 (29%) and the moment England won the World Cup in 1966 (28%).
Kate and William's royal wedding balcony kiss topped a poll of "live TV moments we would like to watch again", with 20% of the vote, followed by 17% for Queen's Brian May performing 'God Save the Queen' on the roof of Buckingham Palace for the Golden Jubilee and 14% for the moment Barack Obama was elected as president of the United States in 2008.
Of the TV entertainment moments during the last year, nearly a quarter (24%) wanted to see James Corden's Comic Relief sketch as Smithy from Gavin & Stacey again, while more than one-fifth of people (22%) were keen to see Ann Widdecombe's flying tango dance routine from Strictly Come Dancing.
The moments in life people would most like to rewind back to see again was the birth of their first child, with 21%, followed by their wedding day (18%) and the first date with their partner (11%).
Elsewhere, the research also revealed that 58% of respondents claimed to use timeshift services to catch up on TV shows at a different time to the broadcast schedule, while 12% said that they would if they could.
More than two-thirds of people (69%) had paused live TV, with 50% having done so to go to the toilet, 47% to take a call from relatives/friends and 38% to make a cup of tea.
Britain is also a nature of TV addicts, with one in five admitting to missing their favourite programmes most while on holiday, ahead of their pets (25%), their mums (11%) and British cuisine (7%).
Discussing the survey results, Samsung UK general manager of the STB - AV Division Warren Hampton said: "As a nation we are no longer governed by TV schedules; we have the freedom to watch what we want, when we want."
Samsung's research was carried out online by Opinion Matters between July 25 and July 29, with a panel of 1,192 adult respondents.
Last November, a report by Thinkbox indicated that the majority of on-demand viewing is done by people catching up on missed TV shows, casting doubt on the supposed death of the linear schedule.
