At the Edinburgh International Television Festival, she chats to Heat magazine's TV editor Boyd Hilton about the trends and talents that will shape the digital channels and, possibly, the future of The Only Way Is Essex's legendary vajazzle.
15.33am Showing video of programming on ITV's digital channels. Boyd says that ITV2 is the biggest digital network, so what are her plans to make it better? Jain says she wants to take ITV2 "to the next level". Her priorities are to find some "channel defining" comedy and drama. Feels that with all the other programmes already available on the network, it would become a "well rounded channel".
Boyd asks if she has "gone down market" by joining ITV2, but she says that is "absolute rubbish". Says that ITV2 is "a place is where investment is happening" and a great place to be.
Says that the challenges for the show are refreshing the cast, bringing on new stories and moving the programe forward. They are talking about the show at the moment, looking at "how they can evolve it to the next stage. She says that there is a danger that other shows will overtake it and "that won't be good". Also says that new cast members will be introduced.
Jain is open to The Only Way Is Essex moving to ITV1, as that would be testament to the programme's success, but also says she is keen to retain it for ITV2 – she describes the situation as a "win-win scenario". However, says that she is "not keen" on creating scripted reality spinoffs in Liverpool or other cities, as "we already have the best version".
15.45pm Says it is "bonkers" that comedy panel show Celebrity Juice has managed to grow its audience to 2.2m, and attract around 1m on ITV1. She says that the show is just one of many solid performers on the channel, alongside the spinoffs of Britain's Got Talent and The X Factor. Boyd asks if she would consider commissioning some serious drama for the channel, but she is not too keen. More interested in comedy and entertainment formats. Now showing a video of views on the channel, with some rather negative opinions about repeats and simplistic programmes.
15.52pm Says that ITV chief executive Adam Crozier has set aside investment for the broadcaster's digital channels, as this is where much growth is going to come from. Now discussing Peter Andre, says he works "incredibly hard" for the channel, including his new show Peter Andre Here 2 Help. Says that she doesn't miss Katie Price in "ratings terms", but also makes a general point about getting "stuck with the same sort of programmes". Also says that there were no problems in dealing with Andre after the couple split up.
15.54pm Discussing future of celebrity spinoff shows and asked about doing one on Celebrity Big Brother evictee Sally Bercow. Says that "its about whose life is most interesting" for viewers. Also dismisses claims that ITV2 is "low rent". Says her focus is not on studio base shows, but rather programmes that make ITV2 a "well rounded channel".
15.57pm Says that there will be "lots of X Factor related programming this autumn" on ITV2, but adds that "people love X Factor". Defends ITV2 from criticism of constantly repeating films, a fact recently noted by Hot Fuzz director Edgar Wright. Says that if "something is good, repeat it", but says that that has to be "within reason". Agrees that there needs to be a "better mix of films on ITV2.
16.00pm Also defends the amount of repeats of Midsomer Murders on ITV3, saying that the channel is "much loved" by its audience. Asked about possible original commissions for ITV3, says she would love to but there is "only a certain amount of cash available". She wants to prioritise ITV2 and ITV4.
Says that ITV4 was originally a men's channel, but she wants to refocus it slightly. Needs to get its proposition "very clear", before going to the next step of commissioning content. Not enough people know about it either, she admits.
16.03pm Says that shows like the recent reality show with Jean-Claude Van Damme "does not fit with the proposition" of ITV4, as she wants to make it a more sports focused channel. It could also possible run a sports panel show, similar to Sky1's A League of Their Own.
16.03pm Says that her four channels, including kids' network CITV, cover viewers "from the cradle to the grave", which is very demanding. But she is enjoying it. Wants to commission more content for 16-34-year-olds for ITV2, with her highest priority being a new sitcom. ITV2 is full for this year, but next year is "pretty open".
ITV2 has previously aired comedies No Heroics and Trinity FM, but they didn't really work. She feels that The Only Way Is Essex and Celebrity Juice have shown ITV2 can do comedy. She says she loved No Heroics, but it was a "good show on the wrong channel". Says that shows such as The Inbetweeners don't come along very often, but she is currently working through scripts for comedy commissions.
16.11pm Discussing drama, says that she plans to go into a "different space" than the Bille Piper-starring Secret Diary of a Call Girl. She is looking for shows that can run for multiple series, but it will "really depend on the idea". Boyd asks about raunchiness of Secret Diary of a Call Girl, she says that "taking risks is not just about swearing and nudity, its about taking genuine risks".
16.14pm Discussing US imports such as The Vampire Diaries, says that she would rather just support British shows as she can't really justify the investment in US programmes. ITV2 will soon launch gameshow Minute To Win It, she says that a gameshow was "not the top of my list" but she is interested to see how it goes.
16.16pm Praises Being Human, and says that any dramas on ITV2 would have to be funny. Reveals that her favourite show is Horrible Histories and her favourite commission was Misfits. She is not watching Celebrity Big Brother as she is having a rest from the show after overseeing it for so long at Channel 4. But she is happy that it is on Channel 5.
16.16pm Talking about the use of Twitter on The Only Way Is Essex, says it is great as it just gives instant feedback. But stresses that it is important to focus on "just great content" at the commissioning stage.
16.21pm Now taking questions. Says she is definitely going to replace Emma Tennant, who recently moved to UKTV. Says she is more keen to develop new talent rather than "poach" stars from other channels. Discussing ITV4, says she is "talking to a number of people" about sports rights, and recently met snooker and sports supremo Barry Hearn.
Asked about her ideal shows, says that she "loves" Family Guy, but admits that creating an original animated show would be far too expensive, meaning they would probably have to buy in the content. But does not have an immediate plans on this.
Says they are searching for new talent to replace Caroline Flack on I'm A Celebrity...Get Me Out of Here Now! as she has moved over the The Xtra Factor. Says that Flack and Olly Murs have "great chemistry" on The X Factor's spinoff show.