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Zone Vision unveils new unified branding

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Zone Vision unveils new unified branding

Zone Horror

Zone Vision Networks has unveiled a new name and unified branding for its expanding channel portfolio.

The 'Zonemedia' branding - rolling out from June 26 - aligns with Liberty Global's content division chellomedia, which owns 90% of the company.

The broadcaster's six international TV channels will all adopt the 'Zone' branding, in addition to new on and off-air graphics packages.

Reality TV becomes Zone Reality, The Horror Channel becomes Zone Horror, Club becomes Zone Club, Europa Europa becomes Zone Europa and Romantica becomes Zone Romantica.

Branding and communication agency Kemistry was appointed to develop Zonemedia's new look. "The challenge was to create a high profile consumer-facing brand to strengthen and unify these channels while allowing each to express their own unique identity," explained Graham McCallum, Kemistry's head of design. "The Zone 'marble' lies at the heart of the re-brand, an eye-like icon that instantly identified the channels as belonging to the Zonemedia family."

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