Now Digital applies for Exeter and Torbay digital multiplex

Now Digital, a wholly owned subsidiary of GWR Group plc, today submitted its application to the Radio Authority for the Exeter & Torbay digital radio multiplex.

Now Digital submits its application to the Radio Authority to operate the Exeter & Torbay digital radio multiplex, proposing a total of seven sound programme services which comprise existing and new commercial and BBC analogue local services. An eighth service will be introduced within the first two years of operation. When combined these stations will create a diverse and carefully targeted programme choice to appeal to the maximum audience in Exeter & Torbay.

The proposed launch line-up includes:

• Gemini FM - The existing analogue service playing contemporary chart hits.
• Classic Gold - The existing analogue service
  playing classic hits from the last four decades.
• Passion - A new digital service playing adult contemporary and world music.
• Ritz - A new digital service playing today's
  best country and all time country legends.
• Flix - A new digital service playing music from films and shows.
• Dance - A new digital service providing a lively dance music service.
• BBC Radio Devon - The existing analogue BBC local service.

Now Digital Director Gregory Watson said:
"The range of services we propose for Exeter & Torbay combines popular existing local services with an attractive range of new radio services and data applications. The whole multiplex proposition has been specifically designed to broaden choice and meet a wide variety of tastes and interests. The introduction of further services during the first two years will help us offer even more choice.

"Our application reflects the interests and
tastes of the local community. We have consulted with the local audience and businesses through meetings in Exeter & Torbay and consumer research, and have gained considerable feedback as to what the local community would like to hear on radio over the next decade. We consider that we have submitted a licence winning bid, which offers a strong range of new services of significant appeal."

Managing Director of Gemini FM, Graham Gilbert said:
"Gemini FM has provided a first class service since its launch in 1995 and is proud to be at the forefront of bringing digital radio to Exeter & Torbay. Now Digital's proposed line up will significantly increase local choice for radio listeners and advertisers and shows how far radio has come since local commercial radio first launched in Exeter & Torbay."