Freesat to sponsor Charley Boorman series on Channel 5

Freesat has today announced a sponsorship deal for Charley Boorman's debut series on Channel 5, as part of the subscription-free satellite platform's new marketing drive.

The deal, which represents Freesat's first ever programme sponsorship since it launched in May 2008, will see the company's branding and idents appear around Charley Boorman's Extreme Frontiers when it launches on Channel 5 on November 28 at 9pm.

Last week, Freesat - a joint venture between ITV and the BBC - launched a major marketing campaign promoting its 'catch-free' TV proposition in the run-up to the key Christmas shopping period.

Channel 5's commercial sales director Nick Bampton said: "Freesat has become a key player in free TV. This sponsorship is the beginning of a deeper partnership utilising Channel 5's assets to help with the growth of the Freesat platform."

Freesat's marketing and communications director Will Abbott added: "This is an exciting development for Freesat - our first TV sponsorship.

"Charley Boorman's Extreme Frontiers was the perfect fit for the Freesat brand, reflecting the sense of freedom at the heart of our offer."

> Argos TV launches on Freesat in time for Christmas