At least 15 advertisers have decided to boycott the Australian radio personality's 2DayFM breakfast show that he co-hosts with Jackie O after he launched an on air attack of a News Ltd journalist who criticised his latest television venture.
Immediately after his tirade, Sandilands was dumped by Holden and Good Guys, while companies such as Telstra, Vodafone, Blackmores, Wantas, Mitsubishi, Fantastic Furniture and the Federal Government soon followed suit.
According to AAP, Coles, Bunnings, McDonald's and Ford have now also decided not to support Sandilands's show despite the fact that the star is now on his summer break.
An official statement released by Coles on the Change.org website yesterday said: "Our very clear position in relation to the offensive and inappropriate comments made by Kyle Sandilands remains that we are not and will not advertise on programmes hosted by him."
Ford added: "Ford won't be advertising with The Kyle and Jackie O Show or other Austereo programmes with which Kyle is involved (such as the Top 40, for example) at all going forward. Our action to withdraw that advertising was permanent."
The Change.org site is currently running a petition for the axing of Sandilands, which now boasts more than 26,500 signatures.
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