Garret Keogh, the former head of digital content at MTV and cross platform director at Zodiak Media Group, has teamed up with Mentorn cross-platform development producer Jack Simcock and BBC digital producer Barry Pilling to create Telegraph Hill.
The company was formed be the three executives after they spotted "a major gap in the market for creating effective digital content for broadcasters and advertisers".
Telegraph Hill has the mission statement of "Make Share, Talk" - basically it aims to create content and share it on social networks with the aim of encouraging discussion among viewers and also "building long-term active relationships between audiences and the brands they choose".
Based in Shoreditch in East London, the company has already completed campaigns for Channel 4's long-running soap Hollyoaks and BBC Three's fantasy horror series The Fades.
For Hollyoaks, Telegraph Hill teamed up with Lime Pictures for the multi-platform elements of the invasion of a real-life Wretch 32 concert on the soap.
Alongside helping the #wretch32invasion hashtag to trend globally on Twitter, Telegraph Hill also tripled traffic to the Hollyoaks website over a 20-week period, and doubled Facebook interactions.
Channel 4's Marianne Buckland, the editor of Hollyoaks, said: "We love how Telegraph Hill ran with the Hollyoaks brand, boosting the buzz around the show.
"The #wretch32invasion evolved Hollyoaks in a really smart way, proving the show is strong enough to succeed and excite its audience if it uses all the tools the digital future allows."
Telegraph Hill also worked on BBC Three's drama The Fades, creating an online campaign featuring live tweeting during broadcasts, online videos and a Facebook group allowing fans to petition the BBC directly for a second series of the show.
"We're building a company around how the next generation of creatives work. They're multi-skilled, often with blogs, YouTube channels and live nights that aren't always appreciated by traditional TV companies," said Pilling.
"At Telegraph Hill we bring that learning and ambition into the company and support it. That's how we get the best people and the best results for our clients."
Keogh added: "We're addressing a gap in the market for a company that really understands the language and production processes of TV but is able to deliver on digital platforms and engage audiences. We've got an amazing year ahead with some massive clients that we can't wait to announce."
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