Media
ITV1 considers more US drama in primetime
Published Tuesday, Aug 22 2006, 18:34 BST | By Neil Wilkes
Last month the channel picked up the rights to JJ Abrams' new project Six Degrees, committing it to a primetime slot from early 2007.
The broadcaster also acquired a trio of "brand-defining" new dramas - The Black Donnellys, Raines and Smith - for each of its multichannels, ITV2, ITV3 and ITV4.
Acquisitions head Jay Kandola is now priming those series for a key slot on ITV1, should their popularity call for it.
"If there's good US comedy and drama, it has a place on ITV1," she said at today's launch of the US series. "All people want is good TV... they don't give a stuff if it's a UK drama or a US drama."
ITV will premiere Six Degrees to the public at the Edinburgh TV Festival this weekend.
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