2 Media News

Bin Weevils kids' social network launches magazine

Bin Weevils, one of the world's largest online entertainment portals for children, has launched a companion magazine.

The entertainment brand selected Egmont Publishing Group to create the magazine, which went on sale yesterday priced at £2.99.

Bin Weevil magazine

Bin Weevils is the second most visited website in the UK for children aged seven to 13, boasting a 91% growth rate over the past 12 months. According to comScore data, Bin Weevils attracted 105,000 visitors every day in December.

The online service was voted 'Website of the Year' at the children's BAFTAs last year, beating the popular Moshi Monsters and Club Penguin websites.

Designed to accompany BinWeevils.com, the magazine features content and secret hints that will "enhance the online gaming experience and add a whole new level of interaction for fans".

BinWeevils.com co-founder and director Amelia Johnson said: "Our loyal BinWeevils.com fan base of over two million kids are looking to interact with their favourite characters, games, puzzles on a daily basis across a wide range of mediums.

"Our exciting partnership with Egmont and the launch of the BinWeevils.com monthly magazine allows them to connect with the brand in yet another compelling and enriching entertainment format."

Egmont director of magazines Debbie Cook added: "We are delighted to be adding Bin Weevils magazine to our market leading portfolio.

"As well as sitting comfortably alongside other Egmont titles, Bin Weevils magazine is particularly exciting due to its hugely popular social gaming website (Binweevils.com) and the unique world that has been created by Bin Weevils.

Bin Weevil magazine

"We are proud that our magazine offers players an enhanced gaming experience and we see our magazine growing alongside the game."

In October 2010, Bin Weevils agreed deals with the Cartoon Network and Nickelodeon for the launch of its new video on-demand service.

> Disney's Club Penguin tops 150m users, goes mobile
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