The Authority for Television On Demand (ATVOD) has welcomed Gideon Freeman of NBC Universal, Sophie Jones of Channel 4 and Chris Ratcliff of Portland TV to its board as non-independent board members and directors.
They will all officially start at the end of March, replacing Virgin Media's Simon Hunt, who is leaving due to "pressure of work", while BT's Simon Miller and Channel 5's Chris Loweth are also departing after taking up new posts at organisations that do not provide video on-demand services.
In March 2010, ATVOD started regulating editorial content (programmes) on more than 175 on-demand services available online, via set top boxes, on mobile phones, or via internet connected TVs.
Gideon Freeman is director of regulatory and government affairs at NBCUniversal International, dealing with all global regulatory issues affecting the US media giant.
As Channel 4's head of corporate relations, Jones oversees all public policy, regulatory affairs and stakeholder communications at the broadcaster. She has also previously worked at ITV and ITN.
Chris Ratcliff is programming director at Portland TV, the Richard Desmond-owned adult broadcaster, where he looks after all output and on-demand services.
Ratcliff will provide a key perspective to ATVOD, as the regulator has recently had a number of run-ins with adult online content providers, including BootyboxTV and Playboy TV.
Welcoming the appointments, ATVOD Chair Ruth Evans said: "We are delighted that Gidon, Sophie and Chris have agreed to join the board.
"Between them they offer a wealth of experience in a variety of areas and will help to ensure that ATVOD understands the perspectives of the wide range of service providers who fall within ATVOD's remit as we work to ensure that consumers enjoy the regulatory protection provided for in law.
"We would also like to express our thanks to the outgoing Directors - Simon Hunt, Simon Milner and Chris Loweth - for their outstanding contribution to the development of ATVOD, especially in its crucial first two years as the co-regulator for UK video on demand services."