Media

Smithereen to make Five Life ads

Published Tuesday, Sep 12 2006, 10:17 BST | By Neil Wilkes
Smithereen to make Five Life ads
Five has appointed broadcast brand agency Smithereen to make promotional ads for its new digital channel Five Life.

The commercials will position the station - launching on Sunday, October 15 - as a "feisty new channel" that is "distinctly rewarding, intelligent and emotionally engaging".

Smithereen creative director Jon Stevens will direct and produce the ads.
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