Media
The commercials will position the station - launching on Sunday, October 15 - as a "feisty new channel" that is "distinctly rewarding, intelligent and emotionally engaging".
Smithereen creative director Jon Stevens will direct and produce the ads.
More: Media, Broadcasting
TV Ratings
'Whitechapel' rises to 5.8m on ITV1The third episode of Whitechapel beats The Diamond Queen last night.
Tube Talk
Ultimate 'Simpsons' countdown (20-16)We reveal the results of our Ultimate Simpsons episode countdown.
US TV Ratings
Grammy Awards most-watched since 1984The 54th Grammy Awards is seen by over 40 million viewers for the CBS network.
TV Interviews
'Unforgettable' Poppy Montgomery interviewPoppy Montgomery chats to Digital Spy about her role in Unforgettable.
