The company has created new Essential, Premiere and VIP Collections featuring different service combinations, including the first time integration of TiVo, which has attracted almost 500,000 subscribers since its launch as a standalone upgrade in late 2010.
To promote the launch, former Doctor Who star David Tennant has agreed to help Virgin Group founder Sir Richard Branson 'conquer time travel' in a new marketing campaign.
Further adverts feature the two stars in a calm, meditative state due to the fact that Sky content such as Sky1 and Sky Anytime is included in the Collections as standard, while another has Tennant showcasing the high definition channels available on Virgin's TV platform by going underwater.
Virgin Media director of advertising and sponsorship Richard Larcombe said: "Building on the huge success of our recent TiVo campaign and Usain Bolt and Richard in our superfast broadband ads, the new Collections creative brings together the best of both in a fully integrated offering.
"The new work uses the superiority of our products to deliver on value, simplicity and choice, all signed and sealed with a Virgin sense of humour!"
Created by the BBH agency, the multi-million pound advertising campaign will run across television, online, cinema and retail.
It will have an extensive presence across Britain's Got Talent programmes and websites as Virgin is the primary media partner of Simon Cowell's show.
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