Media
Trouble Homegrown, the user-generated-content network launched earlier this year, is joining forces with Oasis to get fans to create their own music video to the band's new single Acquiesce.
The song originally appeared as B-side on the number one 1995 single, Some Might Say.
In an eight-week campaign, visitors to the Homegrown and Trouble websites will be encouraged to download a 90-second audio clip of Acquiesce, and interpret it in their own way, either by producing a video or recording the song themselves.
Users can submit as many entries of up to 60 seconds they want, via digital camera, videophone or camcorder.
Gavin Newman, producer, Trouble and Trouble Homegrown, said: “When we launched Homegrown, we promised to bring something truly unique and distinct to the UGC table, and through this partnership with Oasis, we’ve done exactly that."
The campaign will be supported online across Flextech's Bravo, Challenge and LIVINGtv websites, and offline with a direct mail pack going to 150,000 Homegrown subscribers.
Promos will also feature on Trouble TV, based on the UGC theme, in the style of a pop music video.
Celia Taylor, channel controller, Challenge and Trouble, said: “This is a fantastic coup for Homegrown, and proves our pioneering position at the forefront of today’s UGC offering."
The song and winning video will be released on November 13 on a four-track EP and will be screened on Trouble and the official Oasis website.
The winners will also receive an invite a screening of the forthcoming Oasis documentary DVD Lord Don’t Slow Me Down, Oasis memorabilia including signed artwork as well as the band's full back catalogue, including the new album Stop the Clocks, which is released on November 20.
The song originally appeared as B-side on the number one 1995 single, Some Might Say.
In an eight-week campaign, visitors to the Homegrown and Trouble websites will be encouraged to download a 90-second audio clip of Acquiesce, and interpret it in their own way, either by producing a video or recording the song themselves.
Users can submit as many entries of up to 60 seconds they want, via digital camera, videophone or camcorder.
Gavin Newman, producer, Trouble and Trouble Homegrown, said: “When we launched Homegrown, we promised to bring something truly unique and distinct to the UGC table, and through this partnership with Oasis, we’ve done exactly that."
The campaign will be supported online across Flextech's Bravo, Challenge and LIVINGtv websites, and offline with a direct mail pack going to 150,000 Homegrown subscribers.
Promos will also feature on Trouble TV, based on the UGC theme, in the style of a pop music video.
Celia Taylor, channel controller, Challenge and Trouble, said: “This is a fantastic coup for Homegrown, and proves our pioneering position at the forefront of today’s UGC offering."
The song and winning video will be released on November 13 on a four-track EP and will be screened on Trouble and the official Oasis website.
The winners will also receive an invite a screening of the forthcoming Oasis documentary DVD Lord Don’t Slow Me Down, Oasis memorabilia including signed artwork as well as the band's full back catalogue, including the new album Stop the Clocks, which is released on November 20.
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