The agreement will give LoveFilm's UK members access to a range of movies from Universal Pictures during the second pay window, essentially after they have been shown on Sky Movies.
The films include Edgar Wright's Scott Pilgrim vs The World, the Matt Damon-starring Green Zone and comedy Bridesmaids, along with Its Complicated, Leap Year, Robin Hood and Johnny English Reborn.
LoveFilm will also be able to offer new release movies when they come into the second pay window, including Dr Seuss' The Lorax, Snow White and the Huntsman, Bourne Legacy and Safe House.
Amazon took full control of LoveFilm in January 2011, after holding a 25% stake in the British company since 2008, when the nascent LoveFilm acquired Amazon's DVD rental business in the UK and Germany.
Just like its competitor Netflix, the 2m member-strong LoveFilm has been making the shift to digital streaming, delivering content to around 175 different connected devices.
However, just like Netflix, it has also struggled with what to do with its legacy DVD rental operation, which remains a key challenge for the business going forward.