The Random Adventures of Brandon Generator, created by film director Wright with illustrator Tommy Lee Edwards, will dominate a TV commercial during Attack the Block when it airs on Sunday night (June 24).
In what is being described as a "film within a film", three episodes of the story will be shown during the entire advertising break on Channel 4 at 10.20pm.
The film is an extension of Microsoft's 'Beauty of The Web' campaign, which launched in April for Internet Explorer 9, showcasing the new experiences possible with the adoption of HTML5 web technology.
The first three episodes of The Random Adventures of Brandon Generator can be viewed now at www.brandongenerator.com, with the fourth to debut in July.
Shortened versions of the episodes will appear on Channel 4 on Sunday night.
Narrated by The Mighty Boosh's Julian Barratt and with music from David Holmes's new Unloved project, the story focuses on the world of Brandon, using rich illustrations and noir-style storytelling.
Elements of each episode have also been crowdsourced - with people contributing to the storylines and illustrations, as well as providing inspiration for the Mystery Girl in episode three.
"Showcasing edits of the Brandon Generator story within Attack the Block, a film executive produced by Edgar Wright will allow us to target a very specific audience by providing more of the things they love: exclusive film content and an immersive experience on the web," said Gabby Hegerty, Microsoft's Internet Explorer lead in the UK.
"Our aim for this campaign was to bring together talent from different mediums to create something unique, interactive, beautiful and original that showcases the possibilities of today's web with IE9. We now want to show that product innovation on the traditional medium that is television."
She added: "We had to challenge the behaviours of that platform to both drive cut through and bring the product to life - this is why making what we understand to be television history was important for this campaign.
"We have put a lot into the creativity of the execution of the campaign, and we wanted to make sure this engaged niche audience experienced it to its full potential."