Due to launch on Wednesday (June 27) during Eurosport's coverage of the European Athletics Championships in Helsinki, the short film has taken inspiration from a famous scene in Stanley Kubrick's A Clockwork Orange.
The 70-second spot, entitled 'Can You Take It?', features Eurosport's Olympic pundits - former 100m world record holder and gold medallist Maurice Greene and Olympic swimming gold medallist Pieter van den Hoogenband - adopting the role of scientists in a laboratory.
Greene and Hoogenband are shown running tests on the ability of a viewer in a dentist-style chair to absorb the "diversity and breadth" of Eurosport's comprehensive Olympics coverage across the multiple platforms where it will be available.
The viewer is exposed to a cascading symphony of iconic Olympic images at high speed on TV, mobile and tablet, along with past and present sights of host city London, as Greene and Hoogenband monitor his performance.
When the test is complete with the viewer left frazzled yet happy, Greene closes the ad with the tagline: "Don't blink!"
Alongside A Clockwork Orange, Eurosport also took inspiration from Kubrick's classic film Dr Strangelove, as well as first James Bond movie Dr No and classic British TV series The Prisoner and The Avengers.
Eurosport's in-house creative department, Starteam, created the promotion and took inspiration from the London 2012 branding.
Starteam's art director Guillaume Mouillé said: "The English have a reputation for original thinking and creativity. The London 2012 organisers themselves proved this with the bold logo design they chose to represent the 2012 Games.
"We wanted to follow this freedom and creativity and decided to produce a promo spot that was not traditional as well. It's not only a spot about the Olympic Games on Eurosport but above all a spot on the Olympic Games, in London, on Eurosport.
"Hence the universe we created in the trailer, the references to the English culture and the tone which exaggerates the 'British' angle, in a light-hearted way."
Eurosport's director of broadcasting and programmes Julien Bergeaud added: "We wanted to show in this promo spot the viewer will be at the heart of the experience with Eurosport's coverage of London 2012.
"We will broadcast the Olympic Games as never before on the channel, with more images, information and interaction with our multimedia platform.
"In this context we wanted to challenge the viewer and 'awake' them to the unique visual and sporting occasion the London Games will be and the sheer scale of coverage available.
"Athletes will have to go beyond their limits during the Games, and we will be ensuring those performances can be enjoyed in the highest-quality images across a full complement of screens and devices."
This summer, Eurosport will cover its 12th edition of the Olympics Games, in the role of pay-TV partner to UK host broadcaster the BBC.
For London 2012, Eurosport will show its second Olympics live in native HD following the debut in Beijing in 2008.
In addition, the broadcaster will air its first ever Games in 3D, including more than 100 hours of coverage being made available on Sky and Virgin Media.
Eurosport customers will be able to watch the Olympics across multiple screens, including connected TVs, PC, tablet and mobile via the Eurosport Player.
The coverage starts on July 25 with the broadcast of the Olympic football preliminaries.