Media
Nickelodeon signs up for anti-bullying campaign
Published Wednesday, Nov 8 2006, 15:54 GMT | By Joanne Oatts
Nickelodeon UK has joined forces with the Anti-Bullying Alliance to be the official broadcaster for Anti-Bullying Week.
A new on air initiative called "See Something, Say Something", will be backed by documentaries giving kids facts and advice about bullying.
Celebrities include Craig David, Liberty X and Alesha Dixon have filmed pieces as as part of the campaign which begins on November 13.
Howard Litton, general manager and director of channels, Nickelodeon UK, told Broadcast: "Childline recently reported that between April 2005 and March 2006, 23% of all calls taken were about bullying.
"Nickelodeon is in a unique position to reach millions of those kids through our programming and our websites."
A new on air initiative called "See Something, Say Something", will be backed by documentaries giving kids facts and advice about bullying.
Celebrities include Craig David, Liberty X and Alesha Dixon have filmed pieces as as part of the campaign which begins on November 13.
Howard Litton, general manager and director of channels, Nickelodeon UK, told Broadcast: "Childline recently reported that between April 2005 and March 2006, 23% of all calls taken were about bullying.
"Nickelodeon is in a unique position to reach millions of those kids through our programming and our websites."
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