Sue Barker Go Compare rocket launcher advert gets complaints
The commercial - which launched the insurance comparison site's new 'Saving the Nation' campaign on Monday (July 2) - features the BBC's Wimbledon anchor Barker firing a large rocket launcher at opera singer Gio Compario (Wynne Evans) in an attempt to kill off the face of the brand.
"We have received a total of 43 complaints so far," the Advertising Standards Authority confirmed to The Sun.
"Some people think it offensive especially at a time when children are watching. Others think it inappropriate when our security forces are coming under fire on a daily basis.
"As with all complaints, we are looking into the matter before deciding if we launch a full investigation."
All broadcast commercials aired in the UK must abide to the UK Code of Broadcast Advertising (BCAP) and the ASA is responsible for ensuring that all adverts - broadcast and non-broadcast - are "legal, decent, honest and truthful".