Timberlake looks for Trouble

Trouble Homegrown has cut another deal which will allow its audience to produce a UGC video for a major recording artist.

Justin Timberlake's new single My Love, released on November 13, will be part of an eight-week campaign giving visitors to the Homegrown and Trouble websites the opportunity to download a karaoke clip of the single, and use it to interpret their own version of the song or video via a digital camera, videophone or camcorder.

Gavin Newman, producer of Trouble and Trouble Homegrown, said: "This is a fantastic collaboration for Trouble. Since launch, Homegrown has quickly established itself as a distinct and leading name in the UK’s UGC arena and we’re confident that this unique creative opportunity will be a huge draw for both our audiences."

This campaign follows the recent success of Homegrown’s partnership with Oasis to create the band’s first ever UGC video for the song Acquiesce, which in four weeks generated 200,000 page impressions and 45,000 unique visitors.

The best My Love videos with the most positive feedback comments will run as a special feature on My TV: Homegrown, Trouble’s UGC TV show, and will feature on Justin Timberlake’s, RCA's and Sony BMG's official websites.

The winners - selected by Timberlake himself - will be invited to attend his forthcoming UK tour.