Thomson has branded the side of one of its 737 aircraft with #nameourplane, allowing consumers to tweet an image of where they spotted the plane, along with their suggested title for the Dreamliner.
Anyone who doesn't get a glimpse of the hashtagged 737 can still tweet their suggested name, as long as they remain within the 140 characters of a Twitter message.
The winning name will be chosen by a panel of judges, including Chris Browne, the managing director of Thomson Airways; Todd Nelp, vice president of sales for Europe, Boeing Commercial Airplanes; and Captain Stuart Gruber, Thomson Airways' head of training and the 787 test pilot.
Along with the honour of naming the Dreamliner, the successful contributor will also win a flight on-board the plane, which features an LED lighting system which is claimed to 'recreate the sunrise and sunset of the customer's destination'.
"The arrival of the 787 Dreamliners will be an exciting time for Thomson Airways and our customers. It was only fitting to name one of these revolutionary aircraft in an equally innovative way," said Browne.
"We're delighted to be the first UK airline to fly the 787 Dreamliner. We feel that this is the perfect way to give something back to our customers and make one of them a part of our history as we celebrate our 50th anniversary.
"Not only will the winner choose the name of our state-of-the-art aircraft, but they will also win a flight on-board where they can enjoy a host of ground-breaking features designed to make their in-flight experience more enjoyable."
Thomson Airways will start flying its Dreamliner from four regional airports - Manchester, London Gatwick, Glasgow and East Midlands - from May 1, 2013. It will start with long-haul routes to Mexico and Florida.