The Olympics continues to send records tumbling for the BBC, as UK browsers for BBC Sport Online hit 7.8 million on Wednesday, while global browsers hit a staggering 10.4m.
Global visits to the website have been steadily climbing as London 2012 progresses, hitting a daily record of 8.3m on Sunday (July 29), before smashing that feat with 9.7m hits the following day.
Also proving popular are the BBC's live video streams of all the action. A total of 576,000 requests were submitted yesterday for the online stream of Wiggins's gold medal-winning ride, which makes him the most successful British Olympian in history.
At the other end of the sporting spectrum, the top video clip of the day was the badminton story "Fans upset by doubles tactics", with 427,000 requests submitted to view the video of players being booed off the court for deliberately trying to lose matches.
Copyright: Martin Rickett/PA Wire/Press Association ImagesSwimming remains the most popular sport in the BBC's coverage, with Michael Jamieson's silver medal win in the men's 200m breaststroke final pulling in 9.5m viewers on BBC One at 7.35pm and a further 193,000 on Red Button (RB) Olympics stream 4.
Team GB's first gold medal, won in the women's quadruple sculls by Helen Glover and Heather Stanning, delivered a peak audience of 4.1m earlier in the day on BBC One, with a further 322,000 watching on RB Olympics stream 2.
Television coverage of Bradley Wiggins's victory in the cycling was watched by a peak audience of 6.2m on BBC One at 4pm, along with 648,000 on RB Olympics stream 3.
> London 2012 Olympics already a record-breaker for BBC
> BBC looks to the future with Super Hi-Vision