At the inaugural Internet Cat Video Film Festival at the Walker Open Field venue in Minneapolis, US, cat fans came together to celebrate feline viral videos, such as the famous Keyboard Cat, originally recorded in 1984 and showing a cat "playing" a tune on the keyboard.
After being uploaded onto Google's YouTube in 2007, Keyboard Cat has racked up more than 25 million views and spawned various remixes and even merchandise.
At the festival last night, the very first people's choice award, dubbed the Golden Kitty, was awarded to Henri 2, Paw de Deux, created by William Braden.
"This is a great honour," said Braden. "I don't think I've ever purred this loudly!"
Henri 2, Paw de Deux is a black and white short film humorously capturing the unique malaise of being a house cat.
Selected by online voting, the Golden Kitty winner was shown at the finale of the festival and will also be broadcast during the season finale of Animal Planet's My Cat From Hell programme on September 8 in the US.
The festival was intended as a "communal experience" for fans of the online phenomena of cat videos, including a range of submissions screened to the crowd across categories including Comedy, Drama, Foreign, Animated, Musical, Documentary, Art House, Honorable Mention, and Lifetime Achievement.
Titles included "Talking Cats Play Patty Cake" and "Our Cat Wheezy had gas" in the comedy category, along with "Angry Cobra Cat" in the drama and "Welcome to Kitty City" in the animated section. All the submitted videos can be viewed here.