British catalogue retailer Argos launched its own shopping channel on Sky in June 2011, as the firm searched for new routes to market amid a "significant decline" in sales. The channel expanded onto Freesat in October that year.
On September 19, Argos TV will arrive on channel 55 on the Freeview programme guide.
"As Argos continues to grow through Sky and Freesat, a launch onto Freeview is a natural extension to reach customers who are without access to the current channels - Sky 642 and Freesat 819," Argos told Digital Spy.
"Argos TV are delighted to be able to offer Freeview customers the opportunity to shop with them daily on Channel 55 between 6pm and 11pm where it will showcase Argos products as well as offer a number of new and exclusive products."
The launch of Argos TV comes as DTT Multiplex Operators Limited (DMOL), the Ofcom-licensed provider of Freeview EPG services, readies a major reshuffle of the guide that is used on 11m main sets in the UK.
From September 19, Freeview channel number 8 in England and Wales will be reserved for the new local TV networks due to launch in 2013, including the first confirmed stations in Brighton and Grimsby.
Other changes include Dave moving from channel 19 to 12; Really moving up the EPG to 17 from 20; Gold taking its old lot at position 20; Yesterday shifting from 12 to 19; The Food Network going from 49 to 48; and the Jewellery Channel getting a big bump from 60 to 49.
Text and streamed channels genres will now get allocated numbers from 200 to 299.
Further changes announced back in July are currently on hold pending the outcome of two appeals, including an objection from Sky to the moving of Sky News down the EPG to give greater space to entertainment networks.