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BT poaches BBC's London 2012 production chief

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BT

© BT

British Telecom has raided the BBC again for talent by signing up the corporation's head of production for London 2012, Jamie Hindhaugh.

The hiring follows the announcement yesterday (September 19) that Jake Humphrey, the BBC's lead Formula One presenter who also appeared on the Olympics coverage, is to join the forthcoming BT sports operation.

The telecoms giant is preparing for the 2013/14 season when it will start showing 38 live Premier League games per season, along with Aviva Premiership Rugby as part of separate multi-million pound deals.

Hindhaugh will join BT in mid-October as chief operating officer of the as-yet-unnamed new sports channel. He will be responsible for launching the network and then oversee the day-to-day operations to ensure it is running as effectively as possible.

BT is expected to introduce the channel to its BT Vision platform with additional content related to its broadband network. But it is also expected to wholesale the network to rival services such as Virgin Media and Sky to reach a bigger audience.

Jake Humphrey
The firm has paid nearly £900 million for the Premier League and Premiership Rugby rights over multi-year deals, and there will be additional costs in setting up a production operation, acquiring talent and marketing the new channel.

BT will therefore be keen to start recouping that investment as quickly as possible.

As head of production for London 2012, Hindhaugh implemented and managed the safe delivery of multiplatform coverage of the Olympic Games, along with other associated programming.

Discussing his move to BT, Hindhaugh said: "This is a fantastic opportunity for me, and really addresses the 'where do you go from there?' question after the London 2012 Olympics.

"I'm really excited to be joining at a time when I can help shape the channel, and ensure we deliver a quality viewing experience that all sports fans will want to be a part of. I think as a TV person, launching a channel is something you can only usually dream of, and now I'm going to make that happen."

BT Vision chief executive Marc Watson added: "I'm delighted Jamie is joining us as chief operating officer of the new channel.

"He'll help us set up and deliver a fantastic quality broadcast channel, which will be distributed across a wide range of platforms. Jamie's job will be to build the channel over the next few years into one that is loved by many sports fans."

Humphrey will become the studio face of BT Vision's Barclays Premier League programming from the start of the 2013/14 season.

As well as hosting live coverage of the Premier League games, he will work with BT 's creative teams to shape the look of the network and its programming ahead of the kick-off in August 2013.

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