Media
The sponsor, Spanish overseas resale property agent Resale España, has been showing branded idents on the channel since the beginning of January.
The deal will run for a two month period, with an option to extend this over the next 12 months.
Digby Orsmond, chief executive of ARM Direct, who brokered the deal: “We have found Real Estate TV to be a successful, accountable and cost effective media for DRTV and we have been keen to take advantage of the new Ofcom rules to expand our relationship with the channel on behalf of our client, Resale España."
Launched in October 2004, Real Estate TV broadcasts information on property selling and buying, upcoming areas and increasing the value of a property. It is broadcast online, on Sky channel 279 and on Ntl:Telewest.
More: Media, Broadcasting
TV Ratings
'Celebrity Juice' drops to 1.5m on ITV2Channel 5 rises to third place last night in a quiet night for television.
Tube Talk
The Greatest TV Presidents: Friday FiverTube Talk chooses the best TV presidents for this week's Friday Fiver.
US TV Ratings
'American Idol' grabs 18.6m for FoxAmerican Idol leads Fox to an easy Wednesday night primetime victory.
TV Interviews
'The Bachelor's Emily O'Brien - interviewPhD student failed to get a rose at this week's Rose Ceremony in Belize.
