'Look 4 Love 2' licence revoked by Ofcom

Ofcom has revoked the licence of adult content service 'Look 4 Love 2' following its owner Television Concepts going into receivership.

'Look 4 Love 2' was an unencrypted service broadcasting adult content in the adult section of the Sky electronic programme duide. It featured women in various states of undress using sexual actions and language to promote a premium rate adult chat line.

Ofcom had recorded a number of very serious breaches of its Broadcasting Code against 'Look 4 Love 2' during last summer, and was in the process of considering a statutory sanction of a financial penalty, as well as revocation of its licence, against Television Concepts.

Ofcom concluded that the Television Concepts had broadcast material of an adult sexual nature which would require encryption, and was in breach of Rule 1.24 of the Broadcasting Code. The material was explicit both in terms of images and language and should have been, in Ofcom"s view, encrypted.

Meanwhile, the regulator has appointed Chris Banatvala as an executive member of its Content Board. He was responsible for setting up Ofcom's first Broadcasting Code, and was previously a journalist on Channel 4 News, before joining the Independent Television Commission where he was head of factual programmes.