Turner sets up new sales arm

Turner Broadcasting has announced the restructure of its entertainment ad sales division, renaming it Turner Media Innovations (TMI).

Responsible for generating revenue for Cartoon Network, Boomerang, Toonami, Cartoon Network Too and Turner Classic Movies, TMI will operate as a full media consultancy, boost commercial opportunities across digital, programming, research and new business.

Simon Cox, vice president of entertainment ad sales at Turner Media Innovations, said: “Turner Media Innovations will offer a unique consultancy service built on our in-depth insight into kids’ lives and habits, and aligned with exemplary understanding of our customers’ retail issues. As well as upping the new media ante, TMI will explore opportunities such as advertiser funded programming, channel sponsorship, and will provide co-ordinated access to sister companies within the Time Warner Group.”

Previously the ad sales, sponsorship and promotions, and sales operations departments reported directly into Simon Cox. The new structure will see Ian Dowds promoted to sales controller, taking direct responsibility for the day to day running of the ad sales dept and reporting into Simon Cox.

Jennifer Burgos, director of sponsorship and promotions, and Karl Anderssen, director of sales operations, will continue to run their respective teams and will both report directly into Simon Cox.