Media
E4 drama Skins launched with 1.4 million viewers last night giving the channel its biggest ever audience for a UK show, other than Big Brother.
A widespread marketing campaign behind the show paid off, with it beating the channel's slot average for 2006 of 248,000 and a 1.82% share.
The programme, which follows the lives of a group of Bristol teenagers, is made by Shameless producers Company Pictures. Last night's opener, broadcast between 10pm and 11.05pm, featured a cameo by Harry Enfield as one of the main characters' dad.
The show's target audience were clearly impressed with 18.7% of all 16-34-year-olds watching TV at the time tuning into E4.
An extra 200,000 viewers watched the show on E4+1, making Skins the fourth most watched programme on the entertainment channel since it launched in 2001.
On the main channel at that time, Channel 4 equalled Skins success with 1.4 million also tuning in for The Convention Crasher, while Five just pipped that with Criminal Minds taking 1.5 million and a 6.2% share, and BBC Two's Mock the Week managing 1.9 million and a 9.1% share.
Channel 4's Celebrity Big Brother at 9pm attracted 4.2 million viewers at 9pm and 17.5% share.
A widespread marketing campaign behind the show paid off, with it beating the channel's slot average for 2006 of 248,000 and a 1.82% share.
The programme, which follows the lives of a group of Bristol teenagers, is made by Shameless producers Company Pictures. Last night's opener, broadcast between 10pm and 11.05pm, featured a cameo by Harry Enfield as one of the main characters' dad.
The show's target audience were clearly impressed with 18.7% of all 16-34-year-olds watching TV at the time tuning into E4.
An extra 200,000 viewers watched the show on E4+1, making Skins the fourth most watched programme on the entertainment channel since it launched in 2001.
On the main channel at that time, Channel 4 equalled Skins success with 1.4 million also tuning in for The Convention Crasher, while Five just pipped that with Criminal Minds taking 1.5 million and a 6.2% share, and BBC Two's Mock the Week managing 1.9 million and a 9.1% share.
Channel 4's Celebrity Big Brother at 9pm attracted 4.2 million viewers at 9pm and 17.5% share.
More: Media, Broadcasting
More Media News
Satellite TV News
Sky marks Jubilee with Union Jack remoteSky and One For All create universal remote celebrating the landmark UK summer.
Cable News
Pirate Bay blockade begins with VirginBT, Sky, others to follow suit, but rights groups warn it won't tackle piracy.
Freeview News
Freeview+ made easier for blind peopleRNIB develops software to make it easier for blind people to use Freeview+.
Video on Demand
'World first' social VOD service launchesThe studio behind Plan B's iLL Manors offers VOD users rewards for sharing.
