Media
ITV has moved its weekend cookery programme Saturday Cooks! Live to later slot.
The 9.55am show, which currently goes head-to-head with BBC One's Saturday Kitchen at 10am, will move to 11.30am from this weekend.
In March last year, makers of Antony Worrall Thompson's show Prospect Pictures moved to ITV from BBC, in a £5 million deal.
James Martin now presents the BBC One food show, produced by Cactus TV, which last year pulled in an average 1.2 million viewers, compared to ITV's 491,000.
A source close to Saturday Kitchen told Broadcast: "It is a big decision on ITV's part to move it, effectively admitting it doesn't work in its slot. I think it is fair to say that Saturday Kitchen has won the food fight."
An ITV spokeswoman denied that the move was to do with ratings, adding that its research had indicated that viewers preferred a later slot.
The 9.55am show, which currently goes head-to-head with BBC One's Saturday Kitchen at 10am, will move to 11.30am from this weekend.
In March last year, makers of Antony Worrall Thompson's show Prospect Pictures moved to ITV from BBC, in a £5 million deal.
James Martin now presents the BBC One food show, produced by Cactus TV, which last year pulled in an average 1.2 million viewers, compared to ITV's 491,000.
A source close to Saturday Kitchen told Broadcast: "It is a big decision on ITV's part to move it, effectively admitting it doesn't work in its slot. I think it is fair to say that Saturday Kitchen has won the food fight."
An ITV spokeswoman denied that the move was to do with ratings, adding that its research had indicated that viewers preferred a later slot.
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