Media
Guardian Media Group plans to rename its recently acquired Saga stations to Smooth Radio, it was confirmed this morning.
"The Smooth name has worked well for us, especially in the north-west where it has gone from worst to first in two years," GMG Radio chief executive John Myers told the Media Guardian website. "We are therefore rolling this out across the UK into the Saga stations while dropping the 'fm' part of the name, as it is clear that more listeners are tuning in across a number of platforms and not just on FM."
In total three Saga stations in Scotland and the Midlands will be rebranded.
"The Smooth name has worked well for us, especially in the north-west where it has gone from worst to first in two years," GMG Radio chief executive John Myers told the Media Guardian website. "We are therefore rolling this out across the UK into the Saga stations while dropping the 'fm' part of the name, as it is clear that more listeners are tuning in across a number of platforms and not just on FM."
In total three Saga stations in Scotland and the Midlands will be rebranded.
More Media News
Satellite TV News
Sky marks Jubilee with Union Jack remoteSky and One For All create universal remote celebrating the landmark UK summer.
Cable News
Pirate Bay blockade begins with VirginBT, Sky, others to follow suit, but rights groups warn it won't tackle piracy.
Freeview News
Freeview+ made easier for blind peopleRNIB develops software to make it easier for blind people to use Freeview+.
Video on Demand
'World first' social VOD service launchesThe studio behind Plan B's iLL Manors offers VOD users rewards for sharing.
