Media
BSkyB is to re-brand arts channels Artsworld and Artsworld HD as Sky Arts and Sky Arts HD from March 1.
The relaunch includes new logos, a new on-screen look, as welll as channel idents and off-air marketing.
The programming will remain the same, with forthcoming highlights including a new opera strand Monday Night Opera and further episodes of the Book Show presented by Mariella Frostrup.
A three-year broadcast sponsorship deal has also been signed with The Guardian Hay Festival, a UK literary festival, giving Sky multi-platform broadcast rights from 2007 to 2009.
The relaunch includes new logos, a new on-screen look, as welll as channel idents and off-air marketing.
The programming will remain the same, with forthcoming highlights including a new opera strand Monday Night Opera and further episodes of the Book Show presented by Mariella Frostrup.
A three-year broadcast sponsorship deal has also been signed with The Guardian Hay Festival, a UK literary festival, giving Sky multi-platform broadcast rights from 2007 to 2009.
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