Media
Spoof travel website promotes 'Benidorm'
Published Tuesday, Feb 6 2007, 16:49 GMT | By Joanne Oatts
ITV is promoting its new comedy series Benidorm with a mock travel website which converts euros into the currency of "booze, fags and chips."
The site, www.solanaapartments.co.uk, was produced by digital agency Poke, and is part of a campaign to promote the show, which airs its second episode on Thursday.
The series stars Johnny Vegas as one of a group of stereotypical 'Brits abroad' on the Costa del Sol.
ITV’s in-house promotions agency, ITV Creative, produced the on-air campaign, which features clips giving a flavour of each character, using the strapline is ‘It’s a Funny old place’.
The print work, created by M&C Saatchi, captures amusing holiday snaps of the cast which are placed in the photo album of one of the show’s characters.
M&C Saatchi Group account director Jeremy Hemmings said, “Benidorm has provided a fantastic opportunity to work with producers and writers at every stage of the process to create the final campaign.”
The site, www.solanaapartments.co.uk, was produced by digital agency Poke, and is part of a campaign to promote the show, which airs its second episode on Thursday.
The series stars Johnny Vegas as one of a group of stereotypical 'Brits abroad' on the Costa del Sol.
ITV’s in-house promotions agency, ITV Creative, produced the on-air campaign, which features clips giving a flavour of each character, using the strapline is ‘It’s a Funny old place’.
The print work, created by M&C Saatchi, captures amusing holiday snaps of the cast which are placed in the photo album of one of the show’s characters.
M&C Saatchi Group account director Jeremy Hemmings said, “Benidorm has provided a fantastic opportunity to work with producers and writers at every stage of the process to create the final campaign.”
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