Media
Owner of MTV Networks, Viacom, has decided to allow clips of MTV-owned shows such as Pimp My Ride to become available elsewhere.
It follows Viacom's demand last year for the removal of more than 100,000 Viacom video clips from video sharing site YouTube, and will allow the company more control of its own programming and advertising.
Since December, Viacom's Comedy Central website has been allowing viewers to embed its videos on their own sites. Other Viacom brands, such as iFilm and AddictingGames, have offered this feature even longer.
Mika Salmi, MTV Networks president of global digital media, said: "We need to open up our websites and content both for consumers and for other companies."
The news comes as MTV Networks reportedly plans to cut 250 jobs, or about 6% of its work force. The job cuts will be across MTV Networks in the US, including brands MTV, VH1, Comedy Central and Country Music Television.
It follows Viacom's demand last year for the removal of more than 100,000 Viacom video clips from video sharing site YouTube, and will allow the company more control of its own programming and advertising.
Since December, Viacom's Comedy Central website has been allowing viewers to embed its videos on their own sites. Other Viacom brands, such as iFilm and AddictingGames, have offered this feature even longer.
Mika Salmi, MTV Networks president of global digital media, said: "We need to open up our websites and content both for consumers and for other companies."
The news comes as MTV Networks reportedly plans to cut 250 jobs, or about 6% of its work force. The job cuts will be across MTV Networks in the US, including brands MTV, VH1, Comedy Central and Country Music Television.
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