Trouble moves UGC into ad breaks

Youth entertainment channel Trouble is launching a new user-generated-content zone, with users' videos to be shown in between the programmes.

Launching on February 25, MyShout will allow viewers to record video clips, upload or text them to the channel, and see them played out during the ad breaks.

Building on the success of Trouble's UGC platform Homegrown and the spin off show MyTv: Homegrown, the space is a four-hour on-air forum for the Trouble audience where they can discuss hot topics, express opinions or say hello to their friends.

The "zone" will be built around Trouble's programming schedule and take an editorial stance by encouraging viewers each week to join in pre-determined debates like "How can people show more respect to each other?", "Is Jade really racist?" or "What's your favourite Trouble show?"