Media

Trouble moves UGC into ad breaks

Published Tuesday, Feb 13 2007, 12:54 GMT | By Joanne Oatts
Trouble moves UGC into ad breaks
Youth entertainment channel Trouble is launching a new user-generated-content zone, with users' videos to be shown in between the programmes.

Launching on February 25, MyShout will allow viewers to record video clips, upload or text them to the channel, and see them played out during the ad breaks.

Building on the success of Trouble's UGC platform Homegrown and the spin off show MyTv: Homegrown, the space is a four-hour on-air forum for the Trouble audience where they can discuss hot topics, express opinions or say hello to their friends.

The "zone" will be built around Trouble's programming schedule and take an editorial stance by encouraging viewers each week to join in pre-determined debates like "How can people show more respect to each other?", "Is Jade really racist?" or "What's your favourite Trouble show?"

Top Stories

New DS games
Play this exclusive bingo game with a Bejeweled bonus. £2,500 in Guaranteed Jackpots and free tickets to be won daily, PLUS there’s a huge Progressive Jackpot at stake if you call Full House with a certain number of calls!
S25 T3.9555058479309 {run_id}