Footie game launches on student TV network

Media company VPSurf have launched an interactive football penalty shoot out game called Golden Kicks that will be shown to the UK’s university students throughout the Champions League football tournament.

Players use their mobile phones to participate in the game that will be shown on SubTV’s network of almost 100 British student union bars.

Results are shown in real time on the screen throughout the contest, which can be played locally in each bar with the players competing against players elsewhere in the network. The game can be seen as either full or partial screen so as not to interfere with the live football matches.

George Butler, director at VPSurf, said: “The Golden Kicks contest will be the first of our games to run on the SubTV network of student union bars in the UK, reaching up to 1.65 million people each week throughout the Champions League. We’re hoping that the combination of an exciting game and entertaining content will prove to be a really winning formula for advertisers who want to engage this audience.”

SubTV is available in 97 of the UK’s 140 student unions, and shows advertising led bespoke programming as well as regular terrestrial and satellite TV.