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ITV rebrand: Do you like the new logo?

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ITV last November announced a major rebrand across its whole business.

As of yesterday, ITV1 is back as plain old ITV, and there's a new logo which will be used across all channels and +1 networks.

New ITV logo

© ITV



It's still all lower-case, but out go the yellow blocks and spaced-out letters, in come colours and cursive.

Of course, there's much more to the overhaul than just the new look of the three letters, but the design has inevitably attracted the majority of the response.

New ITV logo

© ITV



Stuart Heritage of The Guardian has claimed that it "spells 'UUV' and looks like a moustache made out of bums".

There has already been a strong response from some Digital Spy readers to the logo - from "cheap and nasty" to "very nice to look at" - but what is your opinion? Vote in our poll below to let us know your thoughts.

ITV rebrand

© ITV



Poll: Do you like the new ITV logo?
Yes - it looks sleek and modern35.74%
No - it looks horrible!47.68%
I don't care - it's just a logo, the output is what matters16.58%

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