Media
ITV has announced that directory enquiries service 118 118 is to be the new broadcast sponsor of ITV1 Movies.
Cate Murden, associate director, OMDFuse, who helped negotiate the deal, said: "The ITV1 movie package is an ideal opportunity for 118 118 to target each of their core audiences, whilst maintaining stature and supporting the brand personality. Moreover genre- specific creative will enable us the opportunity to talk about our specific services too."
The company has already sponsored many other TV strands include Channel 4 drama, Five's Prison Break, London Weekend weather, and cult show Lost, both on Channel 4 and on Sky One.
Cate Murden, associate director, OMDFuse, who helped negotiate the deal, said: "The ITV1 movie package is an ideal opportunity for 118 118 to target each of their core audiences, whilst maintaining stature and supporting the brand personality. Moreover genre- specific creative will enable us the opportunity to talk about our specific services too."
The company has already sponsored many other TV strands include Channel 4 drama, Five's Prison Break, London Weekend weather, and cult show Lost, both on Channel 4 and on Sky One.
More: Media, Broadcasting
More Media News
Satellite TV News
Sky marks Jubilee with Union Jack remoteSky and One For All create universal remote celebrating the landmark UK summer.
Cable News
Pirate Bay blockade begins with VirginBT, Sky, others to follow suit, but rights groups warn it won't tackle piracy.
Freeview News
Freeview+ made easier for blind peopleRNIB develops software to make it easier for blind people to use Freeview+.
Video on Demand
'World first' social VOD service launchesThe studio behind Plan B's iLL Manors offers VOD users rewards for sharing.
