Media
ITV has announced that directory enquiries service 118 118 is to be the new broadcast sponsor of ITV1 Movies.
Cate Murden, associate director, OMDFuse, who helped negotiate the deal, said: "The ITV1 movie package is an ideal opportunity for 118 118 to target each of their core audiences, whilst maintaining stature and supporting the brand personality. Moreover genre- specific creative will enable us the opportunity to talk about our specific services too."
The company has already sponsored many other TV strands include Channel 4 drama, Five's Prison Break, London Weekend weather, and cult show Lost, both on Channel 4 and on Sky One.
Cate Murden, associate director, OMDFuse, who helped negotiate the deal, said: "The ITV1 movie package is an ideal opportunity for 118 118 to target each of their core audiences, whilst maintaining stature and supporting the brand personality. Moreover genre- specific creative will enable us the opportunity to talk about our specific services too."
The company has already sponsored many other TV strands include Channel 4 drama, Five's Prison Break, London Weekend weather, and cult show Lost, both on Channel 4 and on Sky One.
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