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FCC implements CALM Act to ban loud commercials in the US

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The FCC has implemented a ban against loud television commercials in the United States, after passing a bill back in 2010.

The bill - known as the Commercial Advertisement Loudness Mitigation Act (CALM Act) - takes effect today (Thursday, December 13).

The federal law now ensures that the volume of TV commercials will be lower across commercial broadcast networks, cable operators and satellite services, reports Deadline.

Advertisements subject to the CALM Act are now required to have the same volume as the programmes that they run alongside.

Public broadcasters were not included in the CALM Act.

The FCC has given broadcasters since December 2010 to follow the guidelines, after the bill was passed unanimously by the US House and Senate.
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