Digital Spy

Search Digital Spy
0

Media News

'Metro' to launch Christmas edition via mobile app

By
Metro Digital Edition

© Associated Newspapers Ltd

The Metro newspaper is to release its first ever Christmas edition via its mobile app.

Tablet and smartphone users can access six issues of the publication between December 25 and January 1, available to new and existing readers.

Each issue will take a reflective look back at the biggest news stories of 2012 as well as round up the day's latest headlines. Other features include 2012's sporting highlights and the best and worst films of the year.

A 100-question quiz will also run across the six editions for families to test their knowledge on the key events of the past 12 months.

"Delivering a high quality, engaging experience to all urbanites no matter where they are this Christmas is our priority; so we're delighted to announce our first ever Christmas editions across our phone and award-winning tablet platforms," said Metro managing director Linda Grant.

"We know tablet and smartphone penetration is high amongst our audience and we know that over the Christmas break our audiences' consumption habits differ and we need to accommodate for this.

"We're already seeing our digital editions attract high engagement levels across the afternoon and evenings and think this success will be further replicated across the holiday season."

The Metro Christmas edition will be available through the paper's free apps on Google Play and the App Store.

You May Like

Comments

Loading...