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Sunset+Vine wins contract to produce BT Premier League coverage

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Sunset+Vine has won the coveted contract to produce BT's new Premier League football coverage.

The independent production company was behind Channel 4's successful coverage of the London Paralympics 2012.

The Guardian reports that the contract is worth between £100m and £132m over the three years of football coverage, which former BBC presenter Jake Humphrey has been brought in to present.

Sunset+Vine has also previously produced coverage of Premiership Rugby for ESPN and England's home cricket Test matches on terrestrial TV between 1999 and 2005.

Chairman Jeff Foulser said: "Live football and rugby coverage have been a major part of our recent output and we can now put our creative talents into delivering top class and innovative coverage for BT Sports' major rights acquisitions."

Head of BT Sport Simon Green said of the deal: "We have chosen Sunset+Vine as our lead preferred partner on the basis of its creative approach and the quality of the team they have lined up to work on the programming."

Earlier this year, the telecoms company paid £738m for live TV rights for 38 Premier League games a season for three years.

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