UKTV Gold unveiled its new on-air identity this morning which uses a 1970s classic to show the channel is "going back to its roots."
Launching tomorrow, the 12 new idents, produced by creative agency Karmarama, show policemen and Vikings bouncing around on gold UKTV spacehoppers.
A world-record breaking spacehopper attempt will take place on April 15 at London's Millennium Bridge to promote the new look.
The channel has also unveiled new versions of old TV classics for 2007, like The Generation Game and Jim'll Fix It Strikes Again, alongside more archive acquisitions including US shows Dallas, Charlie's Angels and Fantasy Island.
Emmy-award winning comedy The New Adventures of Old Christine, starring Seinfield's Julia Louis-Dreyfus, will air exclusively on UKTV Gold, along with co-acquisitions of repeats of US shows Prison Break and Shark with terrestrial channel Five.
The new shows are part of a £10 million investment off the back of UKTV Gold becoming the most watched channel in pay-TV homes.
UKTV Gold bounces back with £10m new look
Published Wednesday, Apr 4 2007, 11:23 BST | By Joanne Oatts
More: Media, Broadcasting
More Media News
Satellite TV News
Sky to add Channel 4's 4oD, More4 HD4oD arrival means Sky will offer catch-up TV from all the major UK broadcasters.
Cable News
ITV HD channels finally launch on VirginITV2 HD, ITV3 HD and ITV4 HD expand to cable TV after multi-year Sky exclusive.
Freeview News
Freeview 4G interference body launchesThe at800 body launches live trials of 4G interference in the West Midlands.
Video on Demand
Sky Sports iPad app adds 20 camera anglesSky Sports 360 will launch in time for the Champions League final.
