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UKTV Gold bounces back with £10m new look

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UKTV Gold unveiled its new on-air identity this morning which uses a 1970s classic to show the channel is "going back to its roots."

Launching tomorrow, the 12 new idents, produced by creative agency Karmarama, show policemen and Vikings bouncing around on gold UKTV spacehoppers.

A world-record breaking spacehopper attempt will take place on April 15 at London's Millennium Bridge to promote the new look.

The channel has also unveiled new versions of old TV classics for 2007, like The Generation Game and Jim'll Fix It Strikes Again, alongside more archive acquisitions including US shows Dallas, Charlie's Angels and Fantasy Island.

Emmy-award winning comedy The New Adventures of Old Christine, starring Seinfield's Julia Louis-Dreyfus, will air exclusively on UKTV Gold, along with co-acquisitions of repeats of US shows Prison Break and Shark with terrestrial channel Five.

The new shows are part of a £10 million investment off the back of UKTV Gold becoming the most watched channel in pay-TV homes.



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