Media
ITV News gets marketing push
Published Tuesday, Apr 10 2007, 11:55 BST | By Joanne Oatts
ITV is pushing its news output with a new marketing campaign, its first for five years.
Launched on Saturday, it uses the strapline "We Don't Make the Stories, People Do," and goes on to track several news stories and show how they relate to each other using ITV News' coverage.
The first 30-second promo is based on conflict, with another on climate change to follow later this month.
Launched on Saturday, it uses the strapline "We Don't Make the Stories, People Do," and goes on to track several news stories and show how they relate to each other using ITV News' coverage.
The first 30-second promo is based on conflict, with another on climate change to follow later this month.
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