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Playboy TV fined £100,000 over porn websites

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Playboy TV has today been fined £100,000 by Ofcom after two of its porn websites offered explicit material without restricting under-18s from viewing it.

The Authority for Television On Demand (ATVOD), the body responsible for regulating video on-demand services in the UK, referred the "Playboy TV" and "Demand Adult" sites to Ofcom as it does not have the power to levy sanctions.

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The regulator found that both on-demand services offered sexually explicit material, equivalent to an 18-rated adult film, without putting in place a system effectively restricting under-18s from accessing it.

Playboy/Benelux TV has been fined over these "serious, repeated and reckless" breaches of the video on-demand rules. Demand Adult attracted a fine of £65,000 and Playboy TV £35,000.

ATVOD chief executive Pete Johnson said: "We have made good progress in ensuring that UK websites comply with rules designed to protect children from such harmful content, and our recent enforcement activity has sent a clear message that UK providers of hardcore pornography on demand must take effective steps to ensure that such material is not accessible to under-18s.

"Asking visitors to a website to click an 'I am 18' button or enter a date of birth or use a debit card is not sufficient - if they are going to offer explicit sex material they must know that their customers are 18, just as they would in the 'offline' world. But we cannot be complacent, and the views of the public can't be ignored."

Playboy TV is no stranger to sanctions from Ofcom. In 2011, the firm and its subsidiary Just4Us TV was fined £110,000 over "adult sex" chat advertisements that featured sexually provocative footage before the 9pm watershed.

> Playboy MD: 'TV watershed is a nonsense'
> Porn video website fined £60,000

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