BBC completes future media leadership team

The BBC has made three new and final appointments to its future media leadership team.

James Cridland, currently director of digital media at Virgin Radio, will become the BBC's head of future media and technology, audio and music, on July 9. In the role, he will "contribute to the development of pan-BBC non-linear/new media strategy and provide strategic focus for new media technology within BBC Audio & Music and prioritise investment and resource relating to new media technology in that group as well as across the BBC's portfolio."

Paul Dale has been appointed future media and technology controller at BBC Vision. Formerly technology director for Sky Networked Media at BSkyB, Dale joined the BBC on May 1 and will liaise at board level for strategy between BBC Vision and the Future Media and Technology group.

Erik Huggers will join the corporation from Microsoft on May 21 as Future Media and Technology Group controller. He will "facilitate development of strategy between all three Future Media and Technology Controllers to ensure an appropriate and balanced overall portfolio of future media services."

Ashley Highfield, director of BBC Future Media and Technology Group, said: "I am delighted to welcome Erik, Paul and James to the BBC, which now completes the Future Media and Technology leadership team. They are extremely talented individuals who will each make a significant contribution to the department's continued and future success."