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New York Times to rebrand 'International Herald Tribune'

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The New York Times Company has announced a major international expansion involving the rebranding of the International Herald Tribune and launch of a new multiplatform service.

The move will end the International Herald Tribune title that has been running for 40 years and is popular with US expatriate readers.

The New York Times logo
Mark Thompson

© MGEITF



The New York Times Company has wholly owned the IHT since 2003, when it purchased the 50% stake owned by The Washington Post.

Later this year, the International Herald Tribune (IHT) will become the International New York Times, and be backed up by a multiplatform service "tailored and edited specifically for global audiences".

New York Times chief executive Mark Thompson, the former director general of the BBC, said that there is "significant potential" to grow the paper's subscribers outside the US.

"The digital revolution has turned The New York Times from being a great American newspaper to becoming one of the world's best-known news providers," said Thompson, who gained praise for digital and international expansion of the BBC during his eight-year reign.

"We want to exploit that opportunity to attract international audiences, digital subscriptions and advertisers. We also believe that this is the right moment to rename the IHT as the International New York Times to create a single global media brand.

"Our goal is to capitalise on the great journalistic traditions of both newspapers, further invest in our international journalism and expand our global base while continuing to serve the many loyal readers of the IHT."

On all platforms, the International New York Times will be edited from Hong Kong, Paris, London and New York.

The IHT already shares an online platform with The New York Times. Stephen Dunbar-Johnson, the publisher of the IHT, said that the transition to a full multiplatform International New York Times was a "natural evolution" for the Tribune.

"The good news for readers and advertisers is that with this rebrand we will be investing in enhancing that sensibility across print, web and mobile platforms," he said.

"Furthermore, we plan to add more voices in news and opinion to the existing network of columnists and reporters who give us our authoritative global perspective in everything from politics and business to fashion and the arts."

The move is also part of efforts by The New York Times Company to consolidate its operation, including plans to sell off The Boston Globe announced this month.

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