Media
BT is to launch its first TV advertising campaign to promote its broadband TV service BT Vision this weekend.
Using the strapline, "TV on your terms", the ads feature Kris Marshall and Esther Hall, the couple that appear in BT's main advertising.
The service combines Freeview TV channels with on-demand content available via broadband, catch-up TV, with personal video recorder storage capability.
The campaign launches with TV ads, posters, press ads and a major online drive. BT has also said that its set top boxes will now be made available to buy through John Lewis and Comet this summer.
Content partners on the service include Emap, Channel 4, MTV, DreamWorks, NBC Universal and CBS Paramount International TV.
Through a three-year joint bid with Sky, BT Vision will show 242 "near live" Premier League football matches. There will also be some live Premiership and Scottish Premier League games, through a deal with Setanta.
Using the strapline, "TV on your terms", the ads feature Kris Marshall and Esther Hall, the couple that appear in BT's main advertising.
The service combines Freeview TV channels with on-demand content available via broadband, catch-up TV, with personal video recorder storage capability.
The campaign launches with TV ads, posters, press ads and a major online drive. BT has also said that its set top boxes will now be made available to buy through John Lewis and Comet this summer.
Content partners on the service include Emap, Channel 4, MTV, DreamWorks, NBC Universal and CBS Paramount International TV.
Through a three-year joint bid with Sky, BT Vision will show 242 "near live" Premier League football matches. There will also be some live Premiership and Scottish Premier League games, through a deal with Setanta.
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