S4C scoops another trophy

S4C has won its first major award for its new brand identity at the European Broadcasting Union Connect Awards.

This is the channel’s second award this month, after it scooped the Gold soap award at the Rose D'Or Television festival for its drama series, Con Passionate, which follows the trials of a Welsh male voice choir.

The new S4C branding was launched in January and replaced designs that had been in existence since 1993. The new series of on-screen idents were filmed in locations throughout Wales, and aimed to reflect the Welsh emotional affinity to the ‘homeland.’

Winning the 'Total Package' award in the design category, the on and off screen look was coordinated by S4C’s creative director Dylan Griffith and undertaken for S4C by Proud Creative, with Simon Ratigan directing the idents.

Max Johns, the EBU Connect coordinator, said: "The jury found that all various pieces of the package gave a well rounded impression. It shows courage to create a visual package that has no precedence. It shows confidence in the programming. It has the power to give the employees of S4C pride to work for a channel that is unique."

S4C chief executive, Iona Jones, said: "The aim of the new brand is to reflect S4C’s agenda for creative excellence and to help the channel stand out as a multi-platform operator in the all-digital environment. We are delighted that the brand itself has now been recognised for its creative excellence by one of the broadcasting industry’s key international organisations."